Randall Wunder-Smith
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Twinkies

Twinkies

The truth is that we love our guilty pleasures. Sometimes we have to indulge in once-in-a-while treats, no matter the consequences.

Twinkies offer a brief glimpse of a perfect life: where regret-free fluffy golden goodness is a wrapper away. The taste of heaven may be fleeting or even illusory; the reality remains that Twinkies are damned good.

2018 Center Ring Student Show | Advertising Integrated Campaign | Silver

2018 Center Ring Student Show | Print | Merit

PRINT

To be placed as two-page spreads in prominent fitness magazines such as Men's Health and Women's Fitness. Perfect reading for the exercise bike or treadmill.

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SOCIAL

As a natural extension of our print campaign, social posts showcase the product and anti-inspirational sayings. In the Instagram post here, users swipe right to see the complete mouth-watering message.

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Short videos reinforce the cheeky message that Twinkies are worth the guilt - even if you don’t want to admit it.

BANNER

Animated banner to be placed on fitness-related websites. Clicking the banner produces a coupon for free Twinkies. 

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OUT-OF-HOME: SUBWAY TUNNEL

It's a train of Twinkies! Every car in the train has a Twinkie on the side, and the mouth of the tunnel is ready to eat every last one. A kiosk on the platform allows bystanders to take an open-mouthed picture, which is then projected onto the tunnel mouth. Ohm nom nom!

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OUT-OF-HOME: MOBILE BILLBOARD

The mobile billboard circles the parking lot in front of farmers' markets, organic grocers, and similar health-oriented retailers. Take that, kale smoothies! 

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OUT-OF-HOME: BILLBOARD

Billboards to be placed in locations near gyms and CrossFit boxes. As a final temptation, the base of the billboard features a vending machine stuffed with Twinkies.

Art Direction: Erick Holmquist, Nhien Nguyen, and Dina Zolan